History of Blossom
Blossom Graphic and Website Design Boutique, based in the harbour side suburb of Seaforth, Sydney, was the brain child of art director and designer Diane Kennedy.
Diane's passion is savvy, feminine and gorgeously girly graphic design for the fashion, beauty, lingerie, feminine products, spa, beauty salons, cosmetics, skin care, baby boutique, bridal boutiques and make up industry. Her love of design and creativity with a purpose shows in the gorgeous graphic and web design that Blossom create.
The Blossom team is obsessive about designing drop-dead gorgeous, fresh and female targeted artwork for small to medium sized businesses. Marketing to clever, market savvy women is a very niche market, and it is what we do best.
Beautiful and Clever Graphic Design
Blossom Graphic Design was a response to the desire for professional, ultra lovely and beautiful graphic design for print and the web. While there are many boutique design studios online that create girly, chic design, very few have the big advertising agency and high-end design studio experience, which the talent at Blossom bring to the table. This is the key factor that will ensure your brand's success online and in print.
Just like a modern woman, your business can be gorgeous, fashion forward and AS WELL AS successful and intelligent. The two are not mutually exclusive. Fabulous, glamorous, and stylish graphic and web design is my specialty but there must be something beyond just an enticing facade. Truly successful web and graphic design needs to not only look good, but be intelligent and results driven... savvy and sexy.
About Diane Kennedy - Creative Director and Owner
Blossom Graphic Design is owned and operated by Creative Director, Diane Kennedy. Diane is an award winning graphic designer/art director and Professional Member of the Australian Graphic Design Association (AGDA) with over 15 years hands on graphic design and art direction experience. She also started and ran her own signature line of cosmetics (Di Kennedy Cosmetics), worked successfully as a commercial make up artist, and was the official make up supplier and artist for Miss World Australia/Miss Asia Pacific and 2nd Runner Up Miss World 2006 (Sabrina Houssami).
Diane Kennedy also worked as a senior make up artist during Rosemount Australian Fashion Week for Marajoara Swim wear,appeared as a make up expert on Today Tonight with Sonia Kruger and created make-up on a range of celebrities, including Katherine Kelly Lang (AKA Brook, left). She has also been featured in articles on beauty for Sunday Telegraph, Femail.com.au, girl.com.au and beauteditor.com.au
Because of all this experience, Blossom knows the beauty and fashion business inside and out...from the manufacturer of products through to delivery in the retail setting.
Blossom's Sound Business Ethics
Firm believers in generous and supportive business ethics, Blossom has reinvented and rejuvenated many businesses and their marketing and brand strategy, through cost effective, incremental approaches.
Our approach to all our business relationships are of mutual benefit - Win/Win. Your business will bloom and grow and we will help you to grow further.
The Blossom strategy for client retention is simple. We do great work and we are easy to work with.
Your first step with a new graphic and website design company does not have to be a massive leap into the unknown. We suggest that you start with one step, and gradually as you feel comfortable with our methods and work, you can grow with us.
Bloom and Grow with Blossom
Blossom's main goal is to lift the visual standards of smaller boutique brands so they can succeed in a competitive market against the big guys.So many small businesses settle for average design to save money and in the end it costs money, because the result doesn't cut it in the business world. Get your logo, website, business card and so on right the first time with Blossom Graphic Design.
Unique and Boutique Results Backed by Large Agency Experience
Unique and boutique is the new black. The larger prestige or mass-tige brands in beauty and fashion, are everywhere and nothing is special. High-end has become mainstream due to market saturation. The super brands buying out the boutique brands or even implementing a mock-boutique ("moctique") brand, to garner customer loyalty.
Something rare and precious that no one else has is far more valued than an expensive luxury good that you see everywhere.
Blossom Graphic Design, the result of word of mouth for feminine brands wanting specific expertise in strong branding. We have proven so successful at times we have even turned work away. Now, with more talent, and your own client manager to take you through the entire process, Blossom will ensure the process is transparent, and we deliver on time on budget and with the ultimate solution.
The creation, evolution and development of a fledgling brand is Blossom's specialty and our goal is to provide the unique Blossom clients with a wealth of knowledge, support and skills.
We Understand Your Target Market
Have you experienced designers and developers eyes glaze over when you start to speak about the passions of your target market? Most developers wouldn't know a Louboutin from a gum boot, let alone understand the mechanations of the female mind in shopping mode.
Blossom Graphic Design really "gets" how to design and market to women. We live and breathe opulent, beautiful and fashion forwardgraphic and web design.
We collect stylish, girly packaging, pretty design, sassy snippets, inspirational books and all forms of beauty, food and cosmetics packaging, especially fragrance. All the Blossom designers are the biggest packaging design suckers and pretty much buy anything that is wrapped up nicely.
Our inspiration comes from French Baroque, Rococo, Versailles, vintage advertising, burlesque dancers, vintage wrapping pager and fabric, kitsch illustration, shabby chic furniture, vintage lingerie, lace, antiques, French Provincial Style, Italian Renaissance, nostalgia and 1950's in general.
Blossom Graphic Design is Different
We focus on ensuring that your design is effective, intelligent, and beautiful. Our designers and developers are handpicked for their unique talents and are professionally qualified and experienced. Blossom Graphic Design looks beyond the obvious and looks at the project from a feminine perspective.
Taking into all the reasons why a woman will purchase a product or service, your design result will meet and exceed anything you can imagine. Our consistently high standard of creative expertise is what keeps our customers happy and successful.
Blossom will help you to negotiate the often very male oriented side of e-commerce and web marketing, by infusing your web design with personality and finesse. Everyone was an e-novice once (including us!) and we appreciate that other people, no matter how accomplished, may be coming to the web from a completely new or different frame of reference. We will listen, get to know you, appreciate and anticipate your print and online desires and needs.
