Welcome to the gorgeous world of Blossom

Blossom Graphic and Web Site Design is essentially me. I create feminine and gorgeously girly design for the fashion, beauty, lingerie, feminine products, spa, beauty salons, cosmetics, skin care, baby boutique, bridal boutiques and make up industry.

I am dedicated to creating gorgeous, fresh and female targeted design for small to medium sized businesses. Marketing to savvy women is a tricky area and many designers tend to generalise and make assumptions, often missing vital elements in campaigns and design.

Blossom was a response to the desire for professional, ultra lovely and beautiful design for print and the web. While there are many boutique studios online that "do girly", very few have the big agency and studio experience, which I bring to the table. This is the key factor that will ensure your brand's success online and in print.

Basically, Blossom, I am obsessed by beauty with substance. Gorgeous, fabulous, glamorous, and stylish design is my specialty but there must be something beyond just a pretty face. Successful graphic design needs to not only look good, but be intelligent and results driven.

I am not your garden variety designer. Blossom Graphic Design is led by me, a Senior Art Director/Designer Di Kennedy, an award winning graphic designer/art director and Professional Member of the Australian Graphic Design Association (AGDA) with over 14 years experience. I also ran my own signature line of cosmetics (Di Kennedy Cosmetics), worked as a make up artist, and was the official make up supplier and artist for Miss World Australia/Miss Asia Pacific and 2nd Runner Up Miss World 2006. I know the beauty business inside and out. From the manufacturer of products through to delivery to the client in store or salon.

As well as all of this I am a mum to a gorgeous 7 year old girl, and have a husband who works as a photographer. I have a huge fluff ball cat called Nellie, who sits beside me while I work. I don't have a receptionist or sales staff so when you call or email, it's generally me. If my workload gets too much a have a pool of designers and programmers I know and trust to do the addtional work alongside me, but most of the time, Blossom is me.

Blossom Business Ethics

As a firm believer in generous and supportive business ethics, I have rejuvenated many businesses and their marketing and brand strategy, through cost effective, incremental approaches.

I really want to make my clients happy the first time, then again and keep making you happy and successful. My approach to business relationships is that is is mututally beneficial and that our businesses both grow from the association with one another.

Your first step with a new design company does not have to be a massive leap into the unknown. Start with one step, and gradually as you feel more comfortable with my methods and work, you can grow with me. My strategy for client retention is simple. I want to make you happy and your business successful.

Your business will flourish!

My main goal is to lift the visual standards of smaller boutique brands so they can compete on their own terms.

big agency experience with a boutique price tag

Unique and boutique is the new black. The larger prestige or mass-tige brands in beauty and fashion, are everywhere and nothing is special. High-end has become mainstream due to market saturation. You see the super brands buying out the boutique brands or even implementing a mock boutique brand, to garner customer loyalty.

Something divine that no one else has is far more precious that an expensive luxury good that you see everywhere.

Blossom Graphic Design,the result of word of mouth for beauty brands wanting specific expertise in feminine branding, proved so succesful, that I chose to wind down my signature boutique cosmetic range and change the focus to help other brands get going. That's the part I really enjoy.

The creation, evolution and development of a brand is Blossom's specialty and my goal is to provide Blossom clients with a wealth of knowledge, support and skills.

Press: recently in: "Catching Clients in Your Web"...

Why Choose Blossom?

Blossom Graphic Design really "gets" feminine design and marketing. I live and breathe feminine and stylish design. You should see the office/studio.

I collect stylish, girly packaging, pretty design, sassy snippets, inspirational books and all forms of beauty, food and cosmetics packaging, especially fragrance. I am also the biggest packaging design sucker and pretty much buy anything that is wrapped up nicely.

My inspiration comes from French Baroque, Versailles, vintage advertising, burlesque dancers, vintage wrapping pager and fabric, kitsch illustration, shabby chic furniture, vintage lingerie, lace, antiques, French Provincial Style, Italian Renaissance and 1950's in general.

I love pretty things.

Women think differently to men, shop differently, spend money differently, even relate differently. Not better, not letter than, just differently. I will help you to negotiate the very male oriented side of ecommerce and web marketing, by infusing your web design with personality and finesse. I was a novice once, and appreciate that other people, no matter how accomplished, may be coming to this arena from a completely new frame of reference. I will listen, appreciate and anticipate your print and online desires and needs.

My passion for beauty is infused into all aspects of the unique Blossom style.