Visit here to read Blossom's tips for web design... Brochure Style/ Information Website
Inform and educate existing and potential customers about your business, but don't want to sell online, you will be wanting a brochure style website. This can be as big or as small as you need, and can grow with you. Blossom can even add ecommerce facilities onto it down the track if you need. For our client checklist -website design, click here... E-Commerce Website
Introduce your gorgeous products to the world. Sell online safely and stylishly. Blossom can tailor an e-commerce solution specifically to your needs, budget and industry, helping to ensure your online success. We create sites for a wide range of businesses including Fashion and Lingerie Boutiques, Giftware, Cosmetics, Beauty Products, Baby Clothing and Toys, Gift Stores... E-Newsletter
Keep in touch with customers in a cost effective and environmentally friendly way. Introduce new products, sales, new services, techniques and tips. Opt-in mailing lists with E- newsletters educate and remind your customers about your business and it's products and/or services. Using enticing and inspiring images, titles and copy can encourage customers to "click through" and improve your website performance. Pretty Graphics, Icons, Titles & Illustrations
Blossom can create stylish graphics, icons, banners along with many other web based visuals to spice up you web presence. Fancy animated .gif, pretty and effective banners and gorgeously girly titles are my specialty. Domain Registration/Hosting
With my experience in setting up hosting and registering domain names, I am able to take the confusion out of the web. Many businesses are not sure where to start, or in fact, what hosting and registration are, so I take the hassle out of it and do the whole thing for you if you choose. You'll need an great domain name, as well as secure and reliable hosting, which we can provide. To search and or register for your own Australian Domain Name (.com.au) use the form at the bottom of the page. Click here to read more about starting out on the web... Blossom's Web Philosophy
I specialise in design for a feminine audience. I don't "do" corporate, masculine or ""blokey"". If you are after a site that inspires and motivates women, Blossom is the design studio for you. I know what works online and what drives women to buy online. Websites for women
A common theme that has emerged since I started Blossom is clients calling up after having difficulties communicating with their web designer/graphic and not getting the website that they wanted, even after paying up to tens of thousands of dollars. I also fix many sites that have been designed with a male consumer in mind, changing icons, graphics and type styles. People come to me usually via referrals from previous clients, or word of mouth, because Blossom has a proven track record of making the whole process simple without any hidden costs, and I always go the extra step in ensuring online success for my clients. Blossom Helps You to Understand E Commerce
I go out of my way to explain potentially confusing aspects of e commerce and web design to my clients (many of whom are unfamiliar with the technology, make them vulnerable in this relatively new market). Blossom will outline what the costs are up front, what you are actually paying for, and ensure you are totally happy with the concepts before I proceed to implementation stage. Woman and Men Are Different
The web can be such male paradigm and Blossom was set up to address the needs of mostly female business owners/managers, wanting to target a predominantly feminine customer base. My research also tells me not to assume all women are the same. It tells me not to patronise or generalise in print and web design. Thinking "pink" is not the answer for all women. Neither are butterflies, love hearts or lace. This overtly feminine style however does have a place in beauty, cosmetics, some fashion labels such as lingerie and vintage inspired fashion. But, for some brands a simpler, cleaner and understated approach is better.
shopping trolley v's bags and baskets
Products that come in a trolley may be seen as "budget" I prefer to think outside the square, and use a high end looking shopping bag, make up case or nice handbag. While there is a place for the stock standard "cart" most of my clients are boutiques and would prefer a more sensitive, up market approach.
I feel that the shopping cart, while it says "buy me" is not always the most clever answer to inducing a woman to part with her hard earned cash. I'd prefer to see a make up case, shopping bag, pram, even a little wardrobe. Something cute, inspiring and funky. Approaching the design of a site from a female perspective means the designer has to think like a woman.
view blossom's feminine website portfolio... Visit here to read Blossom's tips for web design...
|
Supermarkets offer trolleys and plastic or wire baskets. Does a boutique that operates on a quality rather than quantity basis? No. Most women are not overly fond of supermarket shopping, so why have a "buy" icon that looks like one from the supermarket or green grocer if you are selling high end products?
