Why Invest in Professional Logo Design and Branding?
A logo is part of a system of visual cues, that emotionally connect with the customer. It gives all that the company does a certain "look and feel". Your logo is also the core from which all visual assets for your brand radiate. If you have ever been taken with a particular store because of the general "vibe", chances are you have been affected primarily by good branding. Even in small to medium sized businesses benefit from investment in amazing logo design. Give your business the professional edge over your competition, and visually reinforce your brand values, goals and philosophy. View Blossom's boutique logo portfolio...
We take beautiful logo design seriously
Blossom is very serious about strong, effective branding. Our specialty is beautiful but intelligent logo design for a range of businesses and industries, including but not limited to beauty salons, day spas, lingerie brands, cosmetics labels, tanning products, feminine hygiene products, baby boutiques,skincare, beauty brands, fashion labels, fashion boutiques, hotels, travel, music, skin care, toys and beverage companies.
Integrated Branding Systems
Blossom approaches logo design and branding from a professional and strategic perspective. Your logo is not just a name in fancy writing or a pretty picture. Your logo is part of a visual system that will reinforce your brand and tell the story that you want your existing and potential customers to hear.
It is therefore vital to the long term success of your brand to invest in branding that reflects what you want your business to become. As part of the story of your business your logo will need to sit with other visual assets, such as icons, flourishes, colours and imagery all designed to reflect the philosophy and message of the brand.
So Much More than just a pretty face
Consider the following
- Where you are now?
- Where you want to be?
- Who you are now?
- Who you want to become?
- What do you represent?
- What you want to represent in the future?
We take the attitude that as a small business, you "act as if" until you become what you want to be, and nothing conveys this more than a professional and strategically designed identity.
View Blossom's boutique logo folio >
Our Passion Is Your Business
A gorgeous, yet professional new logo that will stand the test of time, is versatile and reflects the goals and values of your company, is Blossom's specialty. Our full service integrated approach means that we consider all aspects of your brand before we put pen to paper.
Integrated Logo System
A logo is just part of a visual identity with a system of titles, type styles, background elements for web and stationery.
Blossom has the experience, track record and expertise to incorporate your logo into a system secondary assets to create an integrated visual presence through your business literature and collateral. We specialise in establishing corporate visual standards for small businesses that are planning to grow.
Once we've designed your logo, you've approved the final versions, we then save it in a variety of formats which can include:
- Vector format in CMYK (.svg or .eps or .ai) can be enlarged without any loss of quality
- Low resolution RGB jpeg for web
- High resolution CMYK TIFF for print
- High resolution multi-purpose PDF
- How resolution GIF format for the web
Blossom's Unique Logo Design Process
- Quote Approval - client deposit 50% of quoted price to book a logo project into the Blossom schedule.
- Brief Submission - a detailed description of your boutique logo wish list.
- Logo Concept Research and Development - this is where Blossom goes away, and sketches, finds visual references, looks at the competition, looks at the history of the industry, examines the end goals of the client.
- Concept Presentation - We present you with the required number of concepts and colour ways.
- Logo Design Refinement - We revise any elements or colours your aren't 100% happy with, so that your beautiful new logo is exactly how you want it.
- Preparation for Final Format- we do all the really fiddle adjustments, colour specifications, such as Pantone ® colours, web specific (Hexadecimal and RGB) colours and process printing colour (CMYK) breakdown. We will convert any fonts to outlines and check spacing and consistency of all letterforms and elements.
- Final payment and logo delivery via email in various formats specified in your original brief for print, screen, presentations and so on. Usually this process takes a couple of weeks, depending on your needs and our workload at the time.
Once your fresh new logo is completed you may need to look at designing business cards, letterheads, appointment cards or websites. Click here for more on Blossom's other girly, boutique print design services...
