Effective Social Marketing and PR
Blossom are experts in small business social marketing and PR. We can advise you on how to easily integrate networks such as Twitter, Facebook, Linked in and your blog, so that you get the maximum results for the minimum time spent online.
An online spa, fashion or boutique business is like any other business; you still need courage, confidence, determination and most of all, a winning strategy...and a great boutique website and graphic design studio to help you realise your goals.
The most successful online small businesses are those with owners that are intimately and actively involved in the marketing of their business online. The more you equip yourself with knowledge about internet marketing and how it all works, the better off you are to use the most effective strategies to promote your luxury beauty or fashion website.
Email Marketing & Newsletters
It should go without saying that you email all your friends and family as well as existing clients, to announce the launch of your gorgeous new boutique website.
Your next step will involve an opt in newsletter. Implement the code of companies like Mail Chimp or Vision 6 because these forms are easy to integrate within a boutique website, the newsletter creating tools are simple to use and they have safeguards to prevent users from sending SPAM and you can manage your subscription list effectively. No one likes SPAM, so if you don't have permission to send an email to someone, don't send it. There are other companies offering similar services and while I like these as well, these two are reliable and effective.
What Is Twitter?
Twitter is a big deal at the moment. Who knows how long this will last. It's probably bigger in the USA than anywhere else, but the popular micro blogging (this means short messages to the world) is catching on, and is potentially one of the best things you can do, free of charge (except for a lot of time) for your website marketing. Twitter is the fastest growing social networking site on the planet, and it is foolish to ignore it's potential. Blossom uses Twitter to update clients, post updates on new work, be friendly to the world, to communicate with freelancers and to post inspiration.
Social Networking Experience and advice
At Blossom Graphic Design we believing the power of word of mouth, PR and just "getting out there". Being active on a range of social networking sites, in particular Twitter and Facebook, , allows you to quick post updates, special offers and general good will to a wide audience of like minded souls.
Blossom is happy to help our clients to utilise an "add this" or "share" button on their sites to allow people to send emails to friends about your products/services/site, to share on Facebook, Twitter, Myspace, Linkedin, Digg and so on.
>
